Social Insights Webinar:

Building a Better Branded Content Strategy

Featuring the Miami Dolphins and Advance Local


Branded content on social media has quickly evolved from a fringe idea into a major revenue opportunity for publishers. Recent data confirms this growing trend: when a consumer watches a good piece of branded content, brand recall is 59% higher than a display ad. Viewers are also 14% more likely to seek out extra content from the same brand. 

Are you getting the most out of your branded content? If not, we can help. Conviva has been on the forefront of the branded content trend since the beginning, and has helped dozens of brands, news and sports organizations monetize this opportunity. 

Experts from Conviva -- and our customers from the Miami Dolphins and Advanced Local -- share best practices and cover fresh examples of branded content campaigns done efficiently, and done right. We also provide the steps to start selling branded content on your social channels. Other topics include: 

  • Pricing content and building a rate sheet for advertisers

  • Branded content reporting made easy

  • Case studies and experiences from the Miami Dolphins and Advance Local

Your Session Hosts:

  • Nick Cicero, SVP of Strategy. Nick founded and was the CEO of Delmondo prior to its acquisition by Conviva in November of 2018.

  • Alex Parker, Senior Manager, Digital Marketing at Miami Dolphins and Hard Rock Stadium. Alex is a seven-year veteran of the Dolphins organization and has worked to develop the Dolphins strategy for digital content distribution and monetization that has lead them to being the League leader in branded content video views.

  • Steven Ibanez - Director of Social Engagement at Advance Local. Steven is responsible for developing revenue channels through distributed content for local newsrooms all throughout America. Advance Local is the 9th largest news organization in the U.S.